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Target Audiences

ISET-International emphasizes a narrowcasting strategy of dissemination that targets audiences that we believe are particularly critical in catalyzing action. Our target audiences are described below.

Local Community, Private Sector, Government, Philanthropic, Non-Government and Academic Entities

Decisions concerning environment and development are increasingly taken at local levels. Change occurs when local decision-makers are educated and actively involved in generating solutions to issues that affect their own areas. We seek to address these decision-makers first through participation—actively involving them in the identification, design and implementation of initiatives—and second through local language publications, regional print, and electronic and social media.

Practitioners, Researchers & Policy Makers

This professional community is the consumer of traditional policy papers and refereed publications. Despite the growing importance of local audiences, the professional community involved in the issues we work on is highly influential. We produce high quality, professional documents and other products targeted at this community. These products are published in refereed journals, Institute publications, books, and electronically. We use targeted narrow-casting techniques to access uniquely influential audiences in this group.

The Private Sector

Private capital flows and private sector commercial activities are fundamental factors shaping local to global agendas. We address private sector audiences first through participatory approaches and second through targeted products. Where private sector activities are compatible with environment and socially equitable development objectives, we actively involve the private sector in the identification, design and implementation of Institute initiatives. In addition, private sector audiences are addressed through products targeted at industry publications, associations and other forums.

Students

Educating the next generation is of fundamental importance to the sustainability of efforts to address environment and development concerns. Development of an internship program to involve upper level students in Institute activities has been a core strategy to address this audience. In addition, wherever possible, written and multi-media products are developed on the basis of project results to address students at all levels.